Automation & Integrations
Gravity Forms to HubSpot integration that delivers every lead with clean data and campaign attribution, plus safety nets for the ones that fail.
The project
The marketing team runs everything from HubSpot, but leads start on the WordPress site. Every form had to land in HubSpot with the right fields, the right lead status and the campaign that brought the visitor in.
UTM values are captured into Gravity Forms hidden fields and mapped to HubSpot properties through the form feeds. Along the way I diagnosed a bug in the Gravity Forms HubSpot add-on’s v3 API PATCH requests for enumeration fields. HubSpot lists now catch any submission that never processed or arrives without a lead status, so no lead is lost silently.
Private client work. The client’s name is kept confidential.
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