AI

AI SEO Content Brief Generator

An internal tool that turns live Google results into ready-to-write SEO content briefs, exported as Word documents for the writing team.

Client
Digital marketing agency
Type
AI
Scope
Node.js · Express · Robomotion · AI outlines · DOCX export
AI Digital marketing agency
  1. 01 Target keyword
  2. 02 SERP scrape
  3. 03 AI outline
  4. 04 H2 rules & word count
  5. 05 DOCX brief

The project

About the project

Writing a good content brief means studying what already ranks: headings, topics, length. Doing that by hand for every keyword takes time. This tool does the research and the first draft of the brief in one run.

A Node.js/Express app takes a keyword, uses Robomotion to scrape the current search results, and passes the competing pages to an AI model that writes a structured outline. Rule-based functions then inject the H2s the brief must include, and the recommended word count is calibrated against the pages that rank. The result exports as a DOCX file the writers can open straight away. The tool went through three versions as the agency refined its brief format.

Key features

Private client work. The client’s name is kept confidential.

  • Live SERP scraping with Robomotion
  • AI-generated outline based on top-ranking pages
  • Conditional H2 injection rules (V2 and V3)
  • Word-count calibration against competitors
  • One-click DOCX export for writers

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